How this works
We’ll work with you to help you focus on the heart of the story, find the best way to tell it, and help you develop it into something good. Real good. You might even say it’ll be extra good.
Process
- I.
Discovery
Through conversation and structured creative exploration, we’ll discover what video (or videos) will best tell your story.
- II.
Pre-production
Once we know where we’re headed, together we will set a course to get there.
We’ll develop a plan with specific deliverables, timelines, production milestones, and budget breakdowns.
Transparency is everything: We’ll explain exactly why we’re doing what we’re doing and answer all your questions along the way.
- III.
Production
Perhaps we’ve decided together that a mini-documentary is the perfect asset to spotlight your craft brewery. We’ll interview key people, filming on location in your taproom.
Our interview process is designed to put even the most camera-shy brewer at ease, and our editing process will smooth out any nerve- or hop-induced hiccups and do-overs.
We’ll capture b-roll of you brewing and bottling your products. We can serve up promotional photos along the way. You’ll host a “Be an Extra in a Movie” night and we’ll film the community enjoying your latest brew. A few regulars may be up to giving a testimonial on camera. That’s a wrap!
- IV.
Post-production
Now it all comes together. You’ve told your story, now it’s up to us to turn it into a must-watch video.
This is the art and science of trimming, arranging, and sequencing to design the most authentic and compelling impression for your audience.
Our thinking and planning is paying off and the pieces of your story are clicking into place.
- V.
Rollout and implementation
Now it’s time to share your story with the world. For your brewery, we’re delivering a headlining mini-doc, but you’ll also get a suite of shorter themed edits that individually highlight the brewing process, food menu, and community impact for your website, events, client presentations, and ads.
We’ll work with your marketing department to align this rollout strategically with your schedule, or you can lean on us to provide the content plan, copy, and timing. Now that you have a good library of evergreen promotional content, let’s maximize its impact.